Spent the Korean company ( Samsung ) the amount of 14 billion dollars this year for advertising and marketing , this huge figure is justified by the kinetic big advantage of the company in the digital world , the news carried by the Reuters news agency confirms that Samsung is always looking to improve its image in the market .
It seems that the question that arises is whether thanks to the success of Samsung in the field of smart phones to this huge amount of money appropriated to improve the image and marketing of its brand ? Something which is confirmed by the Reuters news agency , which says that Samsung has spent 14 billion dollars this year on marketing and advertising campaigns to promote its Galaxy in addition to the rest of their products.
This huge amount of money you spend on advertising campaigns Samsung Reuters paid to do by comparing between him and the GDP of the European countries where Kaslanda index number does not exceed 13.66 billion dollars in the year 2012.
According to international news agency Routers , the Samsung does not intend to stop at this point, where it has allocated 12 billion dollars last year in 2012 and plans to allocate greater in the coming year , compared with Apple's clear the big difference between them The latter only spend one billion dollars on advertising and marketing .
Despite all attempts by Samsung to improve its image and market their products on a broader level , the Office of Studies (Ad Age) announced that the brand value of Samsung does not exceed 39.6 billion dollars in the value of Apple's mark is weak piece !
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